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Inbound Marketer at Pavago

Mid Remote Posted 1 day ago RemoteFirstJobs Product
Marketing

AI summary: Creates and optimizes SEO-driven content, lead magnets, and conversion assets across channels to drive traffic, leads, and measurable growth through inbound marketing systems.

Description

Inbound Marketer (SEO, Content Marketing, Lead Generation – Remote, U.S. Hours)

About the Role

We’re hiring an Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.

This role goes beyond SEO — you’ll create high-quality content, lead magnets, and conversion assets, while distributing them across the right channels to drive measurable growth.

If you understand search intent, inbound funnels, and content that actually converts, this role is for you.

Responsibilities

Content Creation & Optimization

  • Create high-quality, value-driven content that builds authority and drives engagement

  • Write and optimize:

    • SEO blogs
    • Website pages
    • Inbound assets
  • Optimize content for:

    • Search engines (SEO)
    • AI-driven discovery (LLMs, AI search, featured snippets)
  • Develop conversion-focused landing pages

Inbound Marketing Execution

  • Execute inbound strategies across:

    • SEO and content marketing
    • Lead magnets (guides, checklists, playbooks)
    • Social media distribution
    • Website and landing page experiences
  • Align content, distribution, and conversion across the funnel

Lead Magnets & Conversion Assets

  • Plan and create lead magnets that capture demand

  • Write:

    • CTAs
    • Gated content copy
    • Thank-you pages
    • Follow-up flows
  • Collaborate with design and marketing teams to improve conversion rates

Research & Strategy

  • Conduct research on:

    • Target audiences
    • Competitors
    • Industry trends
  • Identify content gaps and growth opportunities

  • Develop strong content angles and inbound campaigns

  • Stay updated on:

    • SEO trends
    • AI search evolution
    • Content distribution strategies

Analytics & Performance

  • Monitor performance using:

    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush / Ahrefs
  • Analyze:

    • Traffic
    • Engagement
    • Conversions
  • Optimize content based on data and outcomes (not vanity metrics)

Requirements

  • Proven experience in:

    • Inbound marketing
    • Content marketing or content writing
  • Strong understanding of:

    • SEO and search intent
    • Inbound funnels and lead generation
  • Ability to create high-value, conversion-focused content

  • Experience with:

    • GSC, GA4, SEMrush, Ahrefs (or similar tools)
  • Excellent written English communication and storytelling skills

  • Portfolio showcasing results-driven content or inbound work

  • Understanding of how AI is changing search and content discovery

  • Familiarity with social media as a distribution channel

  • Comfortable working remote during U.S. business hours

Nice to Have

  • Agency experience
  • Experience building or scaling lead magnets
  • Advanced knowledge of content distribution strategies
  • Deeper experience with AI-driven content optimization

Tools & Tech

  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush / Ahrefs
  • Content and SEO tools
  • Social media platforms

Why Join

  • Own and scale inbound marketing systems end-to-end
  • Work on high-impact content that drives real business outcomes
  • Opportunity to experiment with AI-driven content and search trends
  • Collaborate with a performance-focused marketing team
  • Fully remote role with strong ownership

What Success Looks Like

  • Consistent growth in organic traffic and qualified leads
  • High-performing content that converts (not just ranks)
  • Effective lead magnets driving pipeline growth
  • Data-driven improvements in engagement and conversion rates
  • Clear alignment between content, distribution, and revenue impact

Apply Now

If you’re an Inbound Marketer who can create high-quality content, drive organic growth, and convert traffic into leads, we’d love to hear from you.

Apply now and help build scalable, high-performing inbound marketing systems

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